Jan 30, 2017
Are you thinking about taking your expertise and putting it into a course? Then this is the show for you! A course is the perfect thing to do, if you’re looking for an alternative business model from trading your one-on-one time. You can definitely position yourself to scale in a much bigger way via this model, than a private client session or a group session.
But! I see so many people who are looking to branch into this model make soooo many mistakes! So, here’s the problem. You’re coming to me, you’re talking to me, and I hear you! You guys are filled with passion, knowledge, and expertise. You want to create a product or a course, a small group program. Great! The only problem? You’ve created these fabulous products yet no one has purchased them!
I have no doubt that you are an expert. So, what are you missing? You don’t have an understanding of what your market wants from you. Let me repeat! You don’t know what your market wants from you. This means, you don’t have...CLARITY!
You need to begin to understand what your audience wants, give that to them, and then tell them what they need. So, how do you do that effectively? Well, I know it sounds super simple, but you just ask! Literally go to your ideal customer and ask! Believe it or not, it actually works!