Apr 10, 2017
Marc Ryan is a Hashimoto healer. Marc and his daughter were diagnosed with Hashimoto’s, and he knew there were others just like him and her out there. He had to do something about it. Originally with a background in acupuncture, Marc has had his practice for 13 years, and only focuses on healing others who have this disease. Is Marc too niched down? Not At All! Marc’s niche has given him more opportunities (including a book deal) than he could ever imagine.
Key Insights & Aha Moments:
*Who is Marc? He is a Hashimoto healer!
*How did Marc get into acupuncture?
*Before Marc became an acupuncturist, he was a musician, and he also taught refugees English.
*When Marc finished acupuncture school, he kind of got thrown out to the wolves. He was in debt with no business experience.
*After going into business with a bunch of friends, Marc was ready to get out and have a simpler life.
*Did Marc have a fear that he was niching down his business too much?
*When you commit to a smaller niche, you actually get more opportunities. It sounds crazy!
*People are looking for very specific things to help them with their problem.
*What advice does Marc have for those who are having a hard time selecting their niche?
*It’s important to realize you really can’t master a lot of things. Finding what you’re great at, takes focus and commitment.
*It never feels like the right time to outsource, but either way, you have to do it to keep your sanity!
*How has understanding mechanisms made Marc a better practitioner? What does he mean by that?
*How did Marc get his book deal with Hay House Publishing?
*Want to write a book? Just start writing. Done is better than perfect.
Maven Moment:
Hey everyone! Before we end, I want to share some thoughts about niching down. I personally know this is a struggle for you. As Marc was talking about his niche, it was a reminder on how I picked my niche. In the beginning, I just didn’t know what I wanted. It took me about a year of just treating anybody to figure out what kind of people I really gelled with, and that’s okay! It takes time to discover who your ideal clients are. But once you’ve hit the nail on the head, don’t be afraid to go for it!
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