Jul 25, 2016
Welcome to this week's Maven Mini! I have a little bit of tough love for you this week. Yep! This topic was inspired by some of the conversations I've had with my clients this past week and it really opened my eyes towards some of the real challenges they're currently having.
You are probably in the same boat right now as well. You might be incredibly, incredibly under booked and instead of focusing on the true tasks that matter, you might be spinning your head around and looking at 'all the things' that don't matter. Today's Mini is to get you out of that headspace.
To start, I often get asked how I was able to build my brick and mortar business so, so fast. The answer is simple. I made customer generation my number one priority and I placed myself right in front of the clients that mattered and that I wanted. If you dedicated 20 hours a week to client care, but only 5 of that is being filled, that means you have 15 hours of client prospecting and client hunting to do.
I know some of you might fill those 15 hours up with other things, maybe even find it a convenient time to do personal household chores. But you need to snap out of that, because 20 hours is 20 hours and you need to focus on filling that in with clients until you're fully booked.
Without clients coming in the door, you can't even do what you do best. So, how can you spend the time in your business correctly? Well, you don't do that by focusing on what color your logo should be. You need to focus on making authentic connections with potential clients. You do that by moving your butt, getting out there and meeting people. Get to know your potential customers and their pain points, ask them questions, understand their needs, and build a relationship with them.
You need to spend a lot of time doing this. And I mean, A LOT of time. This has to be the main focus of your business right now, especially if you only have 5 hours of patient care a week to do!