Mar 28, 2016
Welcome to this week's Maven Mini! I read your questions every day and it seems like this topic keeps coming up: How do you take your local business and attract an online audience or how do you grow your business on a global scale? Well, I've listened and today's mini will focus on how you can become more established online. As always, I share three actionable tips you can use and apply right now, to move forward in this direction.
First: Be your authentic self. It's very easy in your local market to be authentic, because you're looking people in the eye and having real conversations with them. In the online world however, we sometimes get caught up and try to modify ourselves to someone else's 'proven' online success and that, to me, is a huge no-no. Let me just tell you this, ‘authentic sells’ and if you can remain true to yourself, you're going to be miles and miles ahead in your business.
Second: Be open to sharing yourself about who you are and why you love what you do. This is really important in the online space. People are looking for ways to know, like, and trust you; and the best way to do that is to be real. Let people in on who you are and expose yourself.
Third: CONSISTENCY! Consistency helps others know that you're serious about your business and that you're legit. The more they see you, the more they can get to know you and trust you!
These three tips are easy to apply and will get you off on the right foot when you're approaching your online persona. Remember, the journey is sometimes long and hard, but as long as you're authentic, honest about the challenges you are facing, and consistent, you will see results.