May 22, 2017
Let’s go back to getting started in your business. I’m hearing it everywhere right now and I want to make sure that I’m being as clear as I can be on what you can focus on that will actually start bringing you in money as soon as possible!
When it comes to getting your wellness business started, how should you go about marketing yourself to prospective clients? What are you doing right now to do that? I know that many of you are struggling with all of the ideas that you hve in your head, but how or where do you REALLY take action?
The simplest answer I can tell you on how to get your business started the right way is to just take action! Any action! Something that moves you into the direction of clients! Typically, I see three things happen where people are unable to move forward.
1. Some of you stay frozen in fear.
2. You tend to get caught on the hamster wheel of collecting information, but you’re not actually doing anything with it.
3. You are taking action, but doing it on the wrong things. Spending time on items like business operational activities or administrative items won't bring in clients!
Soooo… as uncomfortable as it may be, the very first thing you need to do is to put that business owner hat on! Get focused on sales and marketing.! I REPEAT, focus on sales and marketing! Because when it all comes down to it, if you don’t have any clients, all of the operational stuff you’re spinning your wheels on doesn't even matter!
Trust me, I understand you want to have an online presence. But obsessing over the preparation of having a beautiful and perfect online space doesn't matter since nobody is even searching for you! Bottom line, it's a nice to have, not a need to have!
So get started on your business the Maven Way - work on client generating activities! Get your butt out of the seat and start talking to people about you and your business! Focus on meetings and placing yourself in front of potential clients, set clear goals on action items to work on, create a comprehensive marketing plan to attract your ideal client and be consistent!
DON’T STRESS over colors, logos, websites, copy for website, surfing the internet, getting all free downloads or info, etc. Be targeting, consistent and aligned! You'll quickly be focusing your time on the right activities instead of going nowhere!